Some social media videos we have produced over time:
How can social media video production help your business?
Broadly speaking there are four main reasons social media video production can help your business. Though as no two businesses are exactly the same these benefits may not affect each business equally.
- Versatility
- Most engaging form of content
- Increased Brand Awareness
- Additional tracking and re-targeting features on paid advertising campaigns
Why are social media videos considered versatile?
A well made social media video is one that has multiple uses or can at least be further broken down so that one video production can create 10 unique pieces of content.
By taking a single piece of video content and distributing it across multiple platforms (depending on what is appropriate for your business) such as Facebook, Instagram, Youtube, LinkedIn, Twitter and your company website we can take one piece of content and send it out on 5 different platforms.
This kind of video content for search engine optimisation (SEO) is steadily on the rise as Google prefers web page content with video. Why? Because its algorithm is defined by what its users prefer.
Why are social media videos considered a highly engaging content format?
Here are a few facts to digest:
Before reading any text, 60% of site visitors will watch a video if one is available.
Nearly 50% of internet users look for videos related to a product or service before visiting a store
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
- By 2022, online videos will make up more than 82% of all consumer internet traffic
How can social media videos increase my awareness in my brand?
By creating your social media video with the strict intent of using it for paid advertisements on social media platforms you can guarantee extra eyes on your products or services.
Importantly all of this user engagement can be tracked using data. So, not only can you monitor the engagement with your advertisement, but you can also monitor what steps on your website that traffic completed.
Video Ads that have high user engagement will more often lead to higher website traffic, greater volume of purchases or service leads.
What additional tracking and re-targeting features can social media videos offer?
What we at Video Outcomes like the most about utilising video in paid social media advertising social media campaigns or video marketing is that it offers some features that are otherwise not available without a video.
In the business of engaging users, we want to maintain the ability to retarget new information back to those that have taken a high interest in your product or service.
With video we can net an audience of people that have watched a certain length of your video. If you have a 40 second video you would want to net people that clicked it or watched 100% of the video. For longer videos (5 min, 10min) netting people that watched 25% would be useful because they have watched your content measured into the minutes.
Would you like a free Social Media Video Production consultation?
What Are The Next Steps in Using Video Outcomes for Social Media Video Production?
Request A Consultation:
Simply send us a message via our contact page and let us know a good time to contact you by phone.
After a quick conversation about your business goals we will ask you to provide:
- Your current website address
- Some examples of other reference videos that you would like your final video to be similar to
- Who your video’s intended audience is
- Call to actions
- Required timeline to deliver your final video
- If you have a budget in mind
Project Costings & Timeline:
We will provide you a production brief outline, an estimate of costs and an estimated timeline to achieve these results and present these to you in person.