LinkedIn Advertising Melbourne
Book a free consultation call with Melbourne's friendliest LinkedIn Advertising Experts!
Leverage LinkedIn to its fullest by utilising Video Outcomes Melbourne based LinkedIn Advertising and LinkedIn Outreach services for branding and lead generation.
Why Use Video Outcomes
LinkedIn Advertising Services?
LinkedIn can be a difficult platform to market on.
Video Outcomes can help create the perfect LinkedIn marketing strategy that suits your business and your budget.
We love data! This means you will know whether your campaign is working or not. We monitor clicks, website customer journey’s and completed video views as well as monitoring leads you generate.
Your LinkedIn audience is waiting for you. Video Outcomes can get you in front of them.
What LinkedIn Marketing Services Do We Offer?
LinkedIn pay-per-click costs, depending on which decision makers within your industry you would like to target your advertisements to, can cost as much as $15-$20 (AUD) per click.
This means that LinkedIn advertising’s cost-per-click are significantly more expensive than Facebook Ads and Google Display Ads ($0.60 – $2.00 for desktop, mobile can be significantly cheaper depending on where advertisements are shown). Note: Cost of Google Search Ads, depending on industry, vary widely based on the value of each search term for that industry.
For B2B businesses looking to make contact, distribute information or develop their brand amongst their industries professionals this cost is worth it considering the laser like targeting options of LinkedIn Ads. Do you just want to target CEO’s? Managing Directors? Perhaps it is these decision makers but narrowed even further by industry
Over time Video Outcomes has found that the most useful targeting combination options available through the LinkedIn Ads platform are targeting by:
- Job Title
- Company Size
- Job Seniority
- Member Skills
- Years of Experience in the Job
Your message will be received only by those that need to see it!
To put that into a real world scenario you could target your advertisements specifically to people to that are Business Development Mangers (Target = Job Title) working in Manufacturing (Target = Industry) for companies with 11-50 employees (Target = Company Size) in Melbourne (Target = Location). Note: This example would likely only have an audience size in the hundreds to low thousands. Our experience has been that LinkedIn Advertisements get shown to more people if the overall audience size is above 10,000 people.
You can also upload your own e-mail contact lists that you have already developed directly to the LinkedIn Ads platform.
The LinkedIn Audience Insights tag is a unique bit of code that helps track users on your website and when utilised correctly can be very powerful.
By installing the tag on your website, and over time populating it with visitors that come to your website, numerous tracking options become available including the ability to identify by name the company (and in many cases) the individuals that visited your website on any given day.
Can I advertise using video on LinkedIn?
The great thing about LinkedIn is that its users watch respond to both long form and short form video types. Video podcast’s, webinars, and other unique types of content marketing videos can create just as much engagement as shorter form video advertisements seen on Facebook, Instagram and Youtube.
As LinkedIn is genuinely pay-per-click, unless a user engages with your content (by clicking it and visiting your website) you won’t incur any costs no matter how many people watch your video!
You’ve spent time and money making sure that people have seen your advertisements. This audience is higher up the sales funnel and are now aware of your brand, services or products and may have even engaged with your website.
Don’t let them get away! Don’t pay to acquire them a second time. They’ve already been netted by your LinkedIn Insights Tag.
There are multiple methods of retargeting new content to people that have engaged with your previous content such as:
Retargeting new ads and content to users that viewed a portion of your videos posted on LinkedIn (25%, 50%, 75% or the completed video)
Retargeting people that engaged with certain pages or events on your website.
There’s no better way to follow up your initial advertising campaigns than with highly focused advertising that is properly retargeted to potential customer’s closer to the top of your sales funnel.