Melbourne Based LinkedIn Advertising Agency
Leverage LinkedIn to its fullest by utilising Video Outcomes Melbourne based LinkedIn Advertising and LinkedIn Outreach services for branding and lead generation.
What does it cost to advertise on LinkedIn?
LinkedIn pay-per-click costs, depending on which decision makers within your industry you would like to target your advertisements to, can cost as much as $15-$20 (AUD) per click.
This means that LinkedIn advertising’s cost-per-click are significantly more expensive than Facebook Ads and Google Display Ads ($0.60 – $2.00 for desktop, mobile can be significantly cheaper depending on where advertisements are shown). Note: Cost of Google Search Ads, depending on industry, vary widely based on the value of each search term for that industry.
For B2B businesses looking to make contact, distribute information or develop their brand amongst their industries professionals this cost is worth it considering the laser like targeting options of LinkedIn Ads. Do you just want to target CEO’s? Managing Directors? Perhaps it is these decision makers but narrowed even further by industry.
What kind of people can I advertise to on LinkedIn?
Over time Video Outcomes has found that the most useful targeting combination options available through the LinkedIn Ads platform are targeting by:
- Job Title
- Company Size
- Job Seniority
- Member Skills
- Years of Experience in the Job
Your message will be received only by those that need to see it!
To put that into a real world scenario you could target your advertisements specifically to people to that are Business Development Mangers (Target = Job Title) working in Manufacturing (Target = Industry) for companies with 11-50 employees (Target = Company Size) in Melbourne (Target = Location). Note: This example would likely only have an audience size in the hundreds to low thousands. Our experience has been that LinkedIn Advertisements get shown to more people if the overall audience size is above 10,000 people.
You can also upload your own e-mail contact lists that you have already developed directly to the LinkedIn Ads platform.
What is the LinkedIn Advertising Audience Insights Tag?
The LinkedIn Audience Insights tag is a unique bit of code that helps track users on your website and when utilised correctly can be very powerful.
By installing the tag on your website, and over time populating it with visitors that come to your website, numerous tracking options become available including the ability to identify by name the company (and in many cases) the individuals that visited your website on any given day.
Can I advertise using video on LinkedIn?
The great thing about LinkedIn is that its users watch respond to both long form and short form video types. Video podcast’s, webinars, and other unique types of content marketing videos can create just as much engagement as shorter form video advertisements seen on Facebook, Instagram and Youtube.
As LinkedIn is genuinely pay-per-click, unless a user engages with your content (by clicking it and visiting your website) you won’t incur any costs no matter how many people watch your video!
Can I re-target advertisements to people that engaged with my previous campaigns?
You’ve spent time and money making sure that people have seen your advertisements. This audience is higher up the sales funnel and are now aware of your brand, services or products and may have even engaged with your website.
Don’t let them get away! Don’t pay to acquire them a second time. They’ve already been netted by your LinkedIn Insights Tag.
There are multiple methods of retargeting new content to people that have engaged with your previous content such as:
Retargeting new ads and content to users that viewed a portion of your videos posted on LinkedIn (25%, 50%, 75% or the completed video)
Retargeting people that engaged with certain pages or events on your website.
There’s no better way to follow up your initial advertising campaigns than with highly focused advertising that is properly retargeted to potential customer’s closer to the top of your sales funnel.
Other Video Outcomes LinkedIn Marketing Services
Let us get you hundreds if not thousands of relevant connections on LinkedIn. We can customise your introductions and take the time to locate people that are specific to your requirements.
Let Video Outcomes take the over the work of connecting you and your profile to the leaders and decision makers within your industry.
Would you like a free LinkedIn Marketing consultation?
What Are The Next Steps in Using Video Outcomes for LinkedIn Advertising?
Request A Consultation:
Simply send us a message via our contact page and let us know good time to contact you by phone.
After a quick conversation about your business goals we will ask you to provide:
- Your current website address
- The kind of professionals your would like to contact and what you would like them to do (visit website, watch video, make contact etc)
- If you have a monthly budget in mind
LinkedIn Research & Competitor Analysis
We will conduct a brief analysis of your website and your company’s LinkedIn profile to determine a LinkedIn strategy that will help you reach your goals.
This analysis will also determine project costing estimates.
Project Costings & Timeline:
We will provide you a strategy outline, an estimate of costs and an estimated timeline to achieve these results and present these to you in person.