LinkedIn Marketing Strategy
Book a free consultation call with Melbourne's friendliest LinkedIn Marketing Strategists!
Why Use Video Outcomes
LinkedIn Marketing Services?
LinkedIn can be a difficult platform to market on.
Video Outcomes can help create the perfect LinkedIn marketing strategy that suits your business and your budget.
We love data! This means you will know whether your campaign is working or not. We monitor clicks, website customer journey’s and completed video views as well as monitoring leads you generate.
Your LinkedIn audience is waiting for you. Video Outcomes can get you in front of them.
Why do I need a LinkedIn Marketing Strategy?
Video Outcomes how to distribute content using LinkedIn’s paid campaigns tools and how to locate individuals of interest using LinkedIn’s Sales Navigator tools.
Understanding these tools allows for detailed knowledge on how to distribute information and content efficiently on the LinkedIn platform.
There are a variety of ways to distribute information and content across the platform including:
- sponsored posts
- video advertising
- targeted Inmails
- text ads
- dynamic ads
- single image and carousel advertisements
- Gaining initial connections and followers for organic distribution of content.
How well do you understand LinkedIn Sales Navigator?
LinkedIn Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalised algorithms to help you reach the right decision maker.
The platform will allow you to search for key individuals by filtering LinkedIn by geographic location, job title and industry etc.
Access to LinkedIn Sales Navigator will allow you to find the people you want to connect with…but now that you have located them what should you do next?
How well do you understand LinkedIn Ads Campaign Manager?
LinkedIn advertising platform is called ‘LinkedIn Campaigns Manager’ and can be daunting for beginners grasp its full capabilities.
The platform will allow you to distribute a variety of content types including posts, image advertisements and video advertisements to users based on a variety of metrics including geographic location, job title, industry, years in the job etc. You can also retarget users based on their engagement with your content current and old.
So, how much should you spend on LinkedIn advertising? What should users do when engaging with your content? How do you know if they engaged at all with your content?
If you are looking for more information on how content can be distributed via LinkedIn via sponsored content and PPC (pay-per-click) campaigns, reach out and let us know how we can help.