Melbourne Based Youtube Advertising Agency
YouTube is the 2nd most visited website in the world and attracts 44%of all internet users.
What is Youtube advertising and how can it benefit your business?
37% of all mobile internet traffic belongs to YouTube and 70% of what people watch on YouTube is determined by its recommendation algorithm.
When advertising on YouTube you are advertising on part of Google’s Display network, this means that the two search giants are inherently linked when it comes tracking people on one platform in order to advertise to them on another.
So, if you’re looking up the price of a TV using the Google search engine, odds on you’ll be seeing a Samsung TV advertisement the next time you watch something on YouTube.
Youtube advertising can be great for businesses that are looking for widespread eyes on their brand (products and services available countrywide) but can also be very effective for smaller businesses looking for very specific or narrow audiences (suburb based services looking for any additional traffic that might supplement their other social media advertising campaigns).
Video Outcomes can help you navigate the Youtube Advertising landscape by helping you manage your Youtube Advertising Campaign which can involve:
- Choosing which videos on Youtube your ads should appear at the start, middle or end of.
- Choosing the demographics and interests of the people you want to see your advertisements.
- Determining the ad spend for your campaign.
- Monitoring the response to making adjustments to your Youtube Ads Campaign
What are some useful features available when Advertising on Youtube?
- You only pay-per-click or pay-per-view, where 30 seconds of view time counts as a view.
- You can target your video to be shown to people that watch videos from any other specific YouTube channel.
- You can target your video to people that use particular search terms on Google.
- A video advertisement on YouTube can be long or short, technically it doesn’t even have to be an ad.
- You can create any kind of content and distribute it to people that are looking at similar content already.
- Create new audiences to retarget advertising to using YouTube content.
- If you’ve noticed that you’re not seeing certain advertising from brands anymore you’d be correct!
In today’s digital age, if there is a demographic that your product or service does not suit, then these demographics can easily be excluded and removed from advertising campaign targeting.
YOUTUBE ADVERTISING TARGETING METRICS
YouTube can be exceptional in regards to its targeting metrics especially in terms of metrics that allow for people to be excluded from a YouTube advertising campaign. You can include or remove people in your Youtube advertising campaigns based on:
- The kind of YouTube content they watch
- Specific video content on Youtube.
Other Video Outcomes Digital Marketing Services
Would you like a free Youtube Marketing consultation?
What Are The Next Steps in Using Video Outcomes for Youtube Advertising?
Request A Consultation:
Simply send us a message via our contact page and let us know good time to contact you by phone.
After a quick conversation about your business goals we will ask you to provide:
- Your current website address
- The kind of people your would like to see your content and what you would like them to do (visit website, watch video, make contact, make a purchase etc)
- If you have a monthly budget in mind
Youtube Demographic Research & Competitor Analysis
We will conduct a brief analysis of the available audiences that Youtube can target your advertising to and locate as much information on advertising methods used by your competitors.
This analysis will also determine project costing estimates.
Project Costings & Timeline:
We will provide you a strategy outline, an estimate of costs and an estimated timeline to achieve these results and present these to you in person.