Health Studies Australia

Health Studies Australia recruits participants for clinical studies from across Australia. People can sign up to participate for a variety of studies in the areas of type 2 diabetes research, bowel/colon cancer research/ sleep studies etc.

Video Outcomes created two social media video advertisements and took control of their video based facebook marketing campaign to determine a) which video would resonate better with the general public the most (measured via total signups vs cost) and b) how to reduce costs further by refining the demographic targeting on the Facebook ads platform (measured via cost per participant sign up over time).

To date there have been 670 people register for the clinical study and over 518 of those because active participants in the study.