Video Outcomes is a Melbourne based digital marketing consultancy consisting of an ever expanding network of video production experts and digital marketing gurus.

How did Video Outcomes start?

Video Outcomes was originally a dedicated video production company working solely on social media and corporate video productions.
We noticed that months after the videos were created they were sitting on the front page of a website or Youtube channel with very few views. We were shocked! Our content couldn’t be that bad could it?
Logo for Video Outcomes Melbourne located video based digital marketing agency
We would eventually come into contact with a recently retired television media buyer (who used to purchase television advertising slots for advertising companies) and a digital marketing consultant that quickly told us the same thing that
“the likelihood of our content being lost in the graveyard of little loved homepage videos was the fate of most content that wasn’t promoted.”
So what were we making video content for if nobody was going to see it? If nobody was going to learn anything from it or businesses weren’t going to gain anything from it?
 

We sought help from some of our experienced friends and started to team up on many occasions learning from them as we went.

We would learn:

  • The usefulness of video in SEO strategy. Google prefers pages with videos of certain length (but you have to tell them what the video is about!).
  • That one piece of video content should be placed on no less than 5 different social media platforms.
  • That the engaging nature of video is a huge advantage in social media promotion.
  • That the re-targeting metrics that can only come with video advertisements can drastically improve conversion rates.

Our media buyer friend would also tell us how frequently advertising agencies had spent entire marketing budgets on content and left nothing for distribution leading to the same problems that we discussed above.

Quality content with no means for people to view it!

So we learnt and learnt until we became the authorities in Melbourne for Video Production, Video Marketing and Search Engine Optimisation.

Video Outcomes Digital Marketing Services

Would you like a free Youtube Marketing consultation?

What Are The Next Steps in Using Video Outcomes for Video Production, Video Marketing or Search Engine Optimisation?

Request A Consultation:

Simply send us a message via our contact page and let us know good time to contact you by phone.

After a quick conversation about your business goals we will ask you to provide:

  1. Your current website address
  2. The kind of people your would like to see your content and what you would like them to do (visit website, watch video, make contact, make a purchase etc)
  3. What service were you interested in? Video Production, Video Marketing, SEO? (All or One?)
  4. If you have a monthly budget in mind

Research & Competitor Analysis

Depending on your request we may conduct a brief analysis of your website and locate information on advertising methods used by your competitors for reference.

This analysis will also determine project costing estimates.

Project Costings & Timeline:

We will provide you a strategy outline, an estimate of costs and an estimated timeline to achieve these results and present these to you in person.