Author: Tim Bydder

Digital Marketing, PPC Marketing, Video Marketing

Where Did All the Guts Go in Marketing? (And How We Get Them Back)

Look around almost any marketing department today, and you will find a terminal lack of guts. We are living in an era where marketers are…

Digital Marketing, PPC Marketing, Video Marketing

Big Agencies Are Dying, and Mid-Size Agencies Are Next.

Here is an old saying: A camel is a horse designed by a committee. If you want to know why massive, traditional advertising agencies are…

Digital Marketing, PPC Marketing, Video Marketing

Do I need a marketing agency?

Your expensive, highly polished hero campaign is a dinosaur. The meteor is a 15-second social clip shot on a smartphone. Content is disposable now. It…

AI Advertising, Digital Marketing

What makes a good AI ad?

What Makes a Good AI Ad? (And Why Most Brands Will Get It Wrong) As AI platforms like ChatGPT, Gemini, and Copilot reshape how people…

AI Advertising, Digital Marketing, PPC Marketing

How to Advertise on ChatGPT

What do marketers need to know about Chat GPT advertising? Key Takeaways: The platform has moved from an invite-only, big-budget enterprise play to an increasingly…

Digital Marketing, PPC Marketing, Video Marketing

What Do ChatGPT Ads Look Like?

What Do ChatGPT Ads Look Like? (Real Examples & How They Work) One of the biggest challenges with ChatGPT advertising right now is simple: Most…

Digital Marketing, PPC Marketing, Video Marketing

How Much Do ChatGPT Ads Cost?

How Much Do ChatGPT Ads Cost? (And What Actually Drives the Price) With ChatGPT moving toward introducing paid ad placements, one of the first questions…

Digital Marketing, PPC Marketing, Video Marketing

ChatGPT Ads vs Google Ads

If you’re trying to understand where AI fits into your marketing, this is the question most people are asking right now. Are ChatGPT ads replacing…