Melbourne Based
Google Display Advertising
Complete Google Ads Solutions for Melbourne Businesses.
From search to shopping, we manage every aspect of your Google advertising to maximize ROI
Why Melbourne Businesses Choose Us! We're not just another Google Ads agency. We're your growth partner committed to measurable results.
- We understand Melbourne search behavior, suburbs, competition, and AEST timing for optimal ad scheduling.
- Every dollar spent is tracked and optimized. We prioritise conversions and revenue, not vanity metrics.
- No smoke and mirrors. You'll see exactly where your budget goes and what results you're getting.
- Data-driven approach with transparent reporting and real results
- Experts prevent wasted spend by filtering low-intent searches and poor-quality traffic.
- Personalized, Melbourne based support team experts who understand your industry
- Time-poor teams gain clarity, control, and consistent growth without micromanaging ads.
Book a free consultation call with a Melbourne loving Google Search Ads Specialist!
Investment & Pricing
The cost of your search campaign depends on your goals, industry competition, and desired results. Here are typical ranges for Melbourne businesses.
What's Included In All Plans?
- Strategic campaign setup based on your business goals
- Monthly performance reports with detailed insights
- Conversion tracking optimisation
- Direct support from experienced and Melbourne based Google Ads specialists
What separates Video Outcomes from other Google Ads Agencies?
At Video Outcomes we won’t start a project with a client we don’t think we can help.
Before suggesting a budget or implementing your ads we’ll discuss and potentially audit your entire funnel including your website, its landing pages, your competitors and your existing campaigns if you have any.
There may be multiple existing inefficiencies that would hinder your ability to generate leads or create sales regardless of the quality of the ads and campaigns that we set up for you.
We’re brutally honest but that makes us very clear communicators compared to our competitors.
- Clear Communication
- Experienced Google Ads Marketers
- We Love Data!
- Outstanding Content
- We're based in Melbourne, Australia!
Anything We've Forgotten?
Google Display Advertising is a form of online paid advertising that uses visual banner ads including images, animations, and rich media to reach potential customers across the internet. Unlike Google Search ads, which appear when someone actively searches for a term, Display ads are shown proactively to users based on their interests, browsing behaviour, and demographics.
Display ads appear across Google’s Display Network, which reaches over 90% of internet users worldwide.
For Melbourne businesses, this means your brand can appear in front of highly targeted local audiences whether they’re reading the news, watching YouTube, checking Gmail, or browsing their favourite websites.
Your Google Display ads can appear across an enormous range of placements, all accessible to Melbourne-based audiences:
- Websites on the Google Display Network (GDN): over 2 million sites globally, including local Australian publishers
- YouTube: pre-roll and banner ads across the world’s largest video platform
- Gmail: sponsored promotional ads inside user inboxes
- Google Discover: ads shown in the Google app feed
- Mobile apps: in-app display placements across Android and iOS
- Local Melbourne news sites, blogs, and industry portals that are GDN partners
You can also target by geography, ensuring your ads are shown exclusively to users in Melbourne suburbs, the greater metro area, or specific postcodes such as the CBD (3000), Fitzroy, Richmond, St Kilda, and beyond.
Retargeting (also called remarketing) is one of the most powerful features of Google Display Advertising. It allows you to re-engage users who have already interacted with your business. Available retargeting options include:
- Standard Remarketing: show ads to past website visitors as they browse other sites
- Dynamic Remarketing: automatically display the exact products or services a user viewed on your site
- Remarketing Lists for Search Ads (RLSA): adjust your search bids for users who’ve previously visited your site
- Video Remarketing: retarget users who watched your YouTube videos or visited your channel
- Customer Match: upload a list of customer emails to target them across Google properties
- Similar Audiences: reach new users who share behaviours with your existing customers
For Melbourne businesses, retargeting is especially effective for service industries such as legal, real estate, trades, healthcare, and retail, where purchase decisions involve research across multiple sessions.
Google Display Advertising provides Melbourne businesses with a cost-effective way to build brand awareness, generate leads, and stay top-of-mind throughout the customer journey. Key benefits include:
- Local reach: target Melbourne suburbs, postcodes, or the broader metro area with geo-targeted campaigns
- Affordable brand visibility: Display CPMs (cost-per-thousand impressions) are often significantly lower than traditional advertising channels such as print, TV, or out-of-home
- Always-on presence: your brand remains visible even when potential customers aren’t actively searching
- Supporting local events and seasonality: align campaigns with Melbourne events like the AFL Grand Final, Melbourne Cup, and major festivals
- Competitive differentiation: smaller local businesses can compete for share of mind in their suburb or industry vertical
Google Display supports a variety of ad formats to suit different creative capabilities and campaign goals:
- Responsive Display Ads (RDA): the most common format; you supply headlines, descriptions, logos, and images, and Google automatically assembles and tests combinations
- Static image ads: fixed-size banner ads in formats such as 300×250, 728×90, 160×600, and 300×600
- Animated GIF or HTML5 ads: attention-grabbing motion creative
- Video ads: short video clips served on YouTube and Display partner sites
- Native ads: ads that blend with the visual style of the publisher’s site
For Melbourne businesses without an in-house design team, Responsive Display Ads are the recommended starting point, as Google’s machine learning optimises creative combinations automatically.
Google Display Advertising operates on a flexible, auction-based pricing model, so there is no fixed cost. However, typical benchmarks for the Australian market include:
- CPM (Cost Per Thousand Impressions): $0.50 to $3.00 AUD for standard placements
- CPC (Cost Per Click): $0.20 to $1.50 AUD depending on industry and targeting
- Minimum daily budgets: campaigns can be started from as little as $5–$10 AUD per day
For Melbourne small-to-medium businesses, a starting budget of $500–$1,500 AUD per month is typically sufficient to generate meaningful reach and data. More competitive industries such as legal, financial services, and real estate may require higher investment to achieve strong impression share.
Google Display offers sophisticated audience targeting capabilities to ensure your ads reach the most relevant users in Melbourne:
- Geographic targeting: target by city, suburb, postcode, or a radius around your business location
- Demographic targeting: age, gender, parental status, and household income
- Interest & affinity audiences: target users based on their long-term interests (e.g., “home improvement enthusiasts” or “frequent travellers”)
- In-market audiences: reach users who are actively researching products or services in your category
- Custom intent audiences: build audiences based on specific keywords or URLs relevant to your offer
- Life events: target users experiencing key milestones such as moving home, getting married, or having a baby
Combining geographic targeting with audience layering is a particularly effective strategy for Melbourne businesses targeting specific demographics or high-value customer segments.
Google Display campaigns can be measured across a range of key performance indicators (KPIs) depending on your campaign objective:
- Impressions and reach: how many Melbourne users saw your ads
- Click-through rate (CTR): the percentage of users who clicked your ad
- Conversions: form submissions, phone calls, bookings, or purchases attributed to your ads
- View-through conversions: conversions that occurred after a user saw (but didn’t click) your Display ad
- Cost per acquisition (CPA): the average cost to generate one conversion
- Return on ad spend (ROAS): revenue generated per dollar spent
All metrics are tracked via Google Ads and can be linked to Google Analytics 4 (GA4) for deeper behavioural insights. Conversion tracking must be correctly configured to accurately attribute results to your Display campaigns.
The Google Display Network (GDN) is Google’s proprietary advertising network consisting of over 2 million websites, apps, and Google-owned properties (including YouTube and Gmail) that have partnered with Google to display ads.
The GDN reaches approximately 90% of all internet users globally, including the vast majority of Australian online users. For Melbourne advertisers, the GDN ensures broad reach across both premium publishers and niche local websites, allowing brands of all sizes to achieve significant visibility without the premium cost of direct media buying.
Ads on the GDN are served by Google’s algorithm, which matches your targeting settings with the most relevant available placements, optimising for your specified campaign objective such as awareness, traffic, or conversions.
Source: Where Google Display ads can appear — Google Ads Help
Google Display campaigns typically follow a learning and performance curve:
- Week 1–2 (Learning phase) — Google’s algorithm collects data and optimises delivery. Expect performance to be variable during this period. Avoid making significant bid or budget changes.
- Week 3–4 (Stabilisation) — Impression volume normalises, click patterns emerge, and conversion data begins to accumulate.
- Month 2–3 (Optimisation) — Sufficient data is available to make informed decisions about audience exclusions, creative testing, and bid strategy adjustments.
For brand awareness campaigns, results such as increased direct website traffic and branded search volume may be visible sooner. For conversion-focused campaigns in Melbourne’s competitive markets, allow 60–90 days before making significant strategic decisions based on performance data.
Yes! Display and Search advertising are highly complementary and work best as part of an integrated Google Ads strategy. Here is how they differ and complement one another:
- Google Search Ads capture demand: they appear when someone is actively searching for your product or service. They are high-intent but limited in reach.
- Google Display Ads create and nurture demand: they build brand awareness at the top of the funnel and re-engage previous visitors throughout the consideration phase.
For Melbourne businesses, a combined Search and Display strategy ensures:
- New customers discover your brand through Display before they are ready to search
- Previous website visitors are retargeted through Display while they compare options
- Branded search volume increases over time as Display drives top-of-mind awareness
- Your overall cost per acquisition decreases as Display nurtures warm audiences before they convert via Search
Most Melbourne digital marketing specialists recommend allocating 70–80% of budget to Search and 20–30% to Display when starting out, then adjusting based on performance data.